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BrandSource Debuts Private Label

By Home Furnishings Business in Furniture Retailing on February 7, 2013

Retail buying group BrandSource is launching a new private label line of home furnishings called Majestic Home Collection.

The assortment, which includes sofas, chairs, sectionals and ottomans with customizable fabrics and fast delivery, is exclusive to BrandSource retail members. Available now, the Majestic Home Collection will be showcased at the BrandSource Convention later this month in Orlando.
 
The Majestic Home Collection includes more than 30 SKUs, 70 fabric selections and guaranteed three-week delivery. All frames and fabrics are exclusive to BrandSource. The line is outsourced by England Furniture, a division of La-Z-Boy.
 
€œWe€™re thrilled to offer our members exclusive access to an exceptional home furnishings collection that customers will love and competitors simply can€™t match,€ said Bob Lawrence, CEO of BrandSource. €œEngland Home Furnishings has a solid reputation for high quality products, excellent pricing and a wide assortment of styles and options without a long build cycle.€
 
The BrandSource Majestic Home Collection offers 11 frames, each with a variety of options including coordinating chairs and ottomans. The line features self-sealing zippers, vented seat cushions and optional down inserts for the pillows. An assortment of Hammary occasional tables that complement the furniture can be selected and shipped with the order. Hammary offers a variety of occasional tables available in a variety of styles.
 
BrandSource is a 100 percent member-owned merchandising group with nearly 4,500 independent dealer members in North America and close to 3,000 branded stores in the United States.



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