Culler Named EVP of Braxton Culler

January 31, 2013  by in UnCategorized   

By Home Furnishings Business in Executive Changes on February 1, 2013

Brack Culler has been promoted to executive vice president of Braxton Culler Inc. 

Culler, representing the fourth generation in the Culler furniture family, is a 19-year veteran of the furniture business founded by his father, Braxton Culler III, in 1975.

Brack Culler has served as vice president of manufacturing, managing the operations of some 400,000 square feet of production facilities and 135 employees for the past 15 years. Eighteen months ago, he led the company's move into licensed product with the introduction of the Libby Langdon Upholstery Collection. The collection continues to grow in volume and retail placements and will be expanded with new product this spring at the High Point Market. 

"Growing up in the furniture business, I was looking for ways to grow our company and to expand my own role within it," Culler said. "Libby and I were neighbors growing up in High Point, and in fact, we used to carpool together when we were in the first grade at elementary school here. Because we knew each other so well, it was a natural fit for us to work together. It's been an exciting collaboration because I know what works from the manufacturing side, and Libby knows what consumers want. The result is a high-end look without the high-end price tag that has really struck a chord with retailers, designers and consumers."    

In his new position, Culler will work closely with company chief executive, Braxton Culler, as his role expands beyond operations management to include sales, marketing, merchandising and distribution responsibilities as well.

"My father is an outstanding furniture executive who has worked relentlessly to build Braxton Culler from a small upholstery company into a preferred resource for Top 100 retailers, independent dealers and designers," the younger Culler said. "He feels strongly that I have a 360-degree understanding of every facet of the company. I consider myself very lucky to have had the opportunity to work for him all these years, and to continue to learn from his leadership and experience as we work to ensure that Braxton Culler remains a successful family-run business that stands for made-in-America values for decades to come."