RCC Showcasing HF.com in Vegas

January 24, 2010  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on January 25, 2010

HomeFurnishings.com the National Home Furnishings Association's new consumer Web portal, will take center stage in the Retailer Resource Center, WMC-B1630, during next week's Las Vegas Market in the RCC's "Launch Pad."

The Western Home Furnishings Association and NHFA use the The Launch Pad to showcase and innovative new products.

HomeFurnishings.com is designed to engage consumers with meaningful lifestyle content and drive them to NHFA member retailer microsites for store information and additional motivators to turn their browsing interest into sales for participating NHFA member retailers.

HomeFurnishings.com aims to increase consumer confidence and loyalty in purchasing furniture; grow retailer credibility with the consumer; lift participating retailers€™ furniture sales; provide more efficient use of advertising dollars through a national media campaign; and create new leads and market differentiation.

Im addition to the Launch Pad, buyers also will have access to a wide array of vendors displaying their products and services in two RRC locations, B-1630 and C-512. Company experts from the advertising and marketing, financial, consulting, design, technology, training and warehouse distribution sectors will be on hand for market week.

RCC complimentary services include a daily buyers' breakfast, Internet Café, coffee bar and the new WINEdown networking event.
"Both locations of the Retailer Resource Center showcase great business partners for the home furnishings retailer," said WHFA Executive Director Sharron Bradley. "Each location has new vendors showing the latest products for home furnishings businesses. Market attendees will also be able relax and enjoy assortment of services in the RRC that have been created to make their time at Market a more pleasant experience."

For a complete listing of business services providers that will be showing at the Retailer Resource Center, visit www.WHFA.org.