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Ballard to Manage Reverie's National Accounts
January 17,
2013 by in UnCategorized 
By Home Furnishings Business in Executive Changes on January 18, 2013
Sales veteran Renee Ballard has joined adjustable bed manufacturer Reverie in the newly created position of national accounts manager.
She brings more than 20-years experience in business-to-business sales and a track-record for growing major accounts across multiple industries to Reverie, Silver Creek, N.Y., where she reports to Reverie Vice President of Sales Raymond Totaro.
Ballard most recently was a national account executive for The Buffalo News, where she significantly increased revenue of two major accounts by more than 250-percent in under a year. Prior to that position, she served as a strategic account manager for the Business Advantage Division for leading national retailer Staples. In that role, Ballard catapulted annual account revenue from $1.7 to $6 million and earned multiple awards for excellence in account development and leadership. Additionally, she spent six years as a business development manager for Cyrk, Inc. in Massachusetts, managing top tier accounts such as AOL, TimeWarner, Saatchi & Saatchi and SwissAir.
In selecting Renee for this position, we wanted to find a seasoned sales executive first and foremost, who had the experience to add value to our larger accounts. We believe she has the perfect blend of expertise and a fresh perspective thats needed in the sleep products industry, said Totaro. Renees an innovator--just like us, and were excited for her to bring new ideas and sales strategies to the table. Her extensive expertise in sales, marketing and process improvement, as well as her strength in cultivating both relationships and new business, makes her the ideal person to help grow our sales and retail partnerships across America.
Ballard received her bachelors degree in organizational management from Houghton College and her masters in business administration from Medaille College. She is Six Sigma certified.