Sleep Train Inks Deal for Music Venue

January 16, 2013  by in UnCategorized   

By Home Furnishings Business in Bedding on January 17, 2013

Bedding retailer Sleep Train has signed a five-year partnership with Live Nation Entertainment (NYSE: LYV) for the naming rights to the entertainment company's Chula Vista, Calif., venue.

Formerly known as Cricket Wireless Amphitheatre, the  San Diego-area music venue will now be called Sleep Train Amphitheatre.

"We are proud to expand our partnership with Live Nation to become the title sponsor of this venue," said Dale Carlsen, Sleep Train founder and CEO. "It allows us to deepen our connection with the San Diego area community and extend the reach of our award-winning Foster Kids Program with the addition of in-venue events."

Sleep Train created its Foster Kids Program in 2008 and contributes to its community through ongoing donation drives that benefit more than 60,000 foster children in California. As part of this new sponsorship, Sleep Train will host two donation events at the newly renamed venue to collect essential material items for local foster children such as pajamas, shoes, clothing, school supplies, and gifts.

The newly re-named Sleep Train Amphitheatre can accommodate about 20,000 people and hosts about 26 events per year. This year, the venue will welcome One Direction, Keith Urban, Vans Warped Tour and many others to its line-up.  Sleep Train also sponsors Live Nation venues in Wheatland, Concord and Shoreline, California. 

"We couldn't be happier to expand on our 11-year partnership with Sleep Train," said Maureen Ford, president of Live Nation Venue Network. "Dale and his team of employee owners, not only have built a terrific company in Sleep Train, but they are leaders in the community and our positive work experience with their company makes this a great fit."