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Office Star, Bassett Furniture Team for License
January 16,
2013 by in UnCategorized 
By Home Furnishings Business in licensing on January 17, 2013
Ready-to-assemble furniture manufacturer Office Star Products has entered into a licensing agreement with Bassett Furniture Inds. (NASDAQ:BSET).
Under the terms of agreement, Office Star Products will introduce of a new sub-brand, Inspired by Bassett. The new collection will offer a full-line of quality, ready-to-assemble furniture for the home and office that will include office seating, home office furniture, home accent, entry, entertainment and storage pieces.
Our company is excited to enter this new partnership with Bassett, said Rick Blumenthal, Office Star Products president. The new Inspired by Bassett collection will provide a tremendous opportunity for sales growth to our warehouse club, office superstore, mass and e-commerce customers. Selections will include a mix of traditional and transitional designs under the name of one of Americas most trusted brands.
The Bassett brand is a significant asset that requires proper stewardship, said Robert H. Spilman Jr., Bassetts president and CEO. "In choosing Office Star Products to pursue new channels-of-distribution, we believe that we have chosen a financially sound partner that exhibits operational excellence on a day-to-day basis. The Inspired by Bassett sub-brand will present us with growth opportunities in a fashion that is in complete alignment with our current business model."
Founded in 1987, Office Star Products is headquartered in Ontario, Calif., within a state-of-the-art 32-bay, 206,000-square-foot facility that also houses customer service, fabrication, warehousing and shipping. An additional 32-bay, 200,000-square-foot warehouse and distribution center built in 2005 is located in nearby Fontana, Calif. Other Office Star Products warehouse and showroom facilities are located throughout North America and include Teterboro, N.J.; Austell, Ga.; and Concord, Ontario (near Toronto). Office Star Products also has permanent showrooms in High Point and Las Vegas.
Office Star Products will debut the new Inspired by Bassett collection during the upcoming Winter Las Vegas Furniture Market, Building B, Showroom 1201.