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Pure LatexBliss to Open Stores in China
January 15,
2013 by in UnCategorized 
By Home Furnishings Business in Furniture Retailing on January 16, 2013
Luxury mattress brand Pure LatexBliss has signed an agreement with a Chinese retailer to open Pure LatexBliss brand stores in China by April of this year.
To meet the growing Chinese demand for American luxury products, Pure LatexBliss will have a presence in major cities, including Hong Kong, Shanghai and Beijing. All Pure LatexBliss products exported to Asia will still be manufactured in the United States at the companys Connecticut facility.
Signifying its commitment to the Asian market, Pure LatexBliss, effective Jan. 1, officially changed its company logo to include Hong Kong alongside Atlanta, London and Paris.
In addition to exporting its current Pure LatexBliss collections abroad, the Atlanta-based company also will introduce a new exclusive, ultra-luxury collection customized specifically for Asian consumers, with new mattress profiles including 13-inch, 14-inch and 15-inch all-latex beds.
The high-end Chinese consumer craves American-made luxury mattresses, said Pure LatexBliss President Kurt Ling. We are very committed to the Asian market. We have hired a seasoned Chinese mattress veteran to build our brand and distribution, modified our logo for the first time since our founding and are introducing an exclusive collection to serve affluent Asian consumers.
The company will hold official grand opening ceremonies in May in Pure LatexBliss shops. The pricing for the mattresses range from $2,500 to $8,000.