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Pure LatexBliss to Highlight Training Program in Vegas

By Home Furnishings Business in Mattresses on January 11, 2013

Luxury bedding vendor Pure LatexBliss will highlight its €œLearn and Earn€ retail program at Las Vegas Furniture Market.

Since feedback on the interactive Learn and Earn program has been overwhelmingly positive, Pure LatexBliss is bringing it to life in its showroom at the upcoming Las Vegas Market. The company will feature a large roulette wheel that retailers and buyers can spin to receive points for their accounts.To experience the roulette wheel and other Pure LatexBliss offerings at Las Vegas Market, visit space B-945.

In August, the company launched an online training portal featuring a series of short videos designed to educate retail sales associates on key messaging, branding and product benefits. At the end of each video, participants complete a quiz on the content covered to collect points that can be redeemed for more than 800 prizes, including cruises, electronics and jewelry, in the Pure LatexBliss €œAwards Mall.€ 

The initiative was built in collaboration with the Atlanta-based Incentive Team, known for creating state-of-the-art training and incentive programs. Conceptually the company wanted to go beyond the old school training methodology of €œcoffee, donuts and Saturday morning sales meetings€ and design an interactive module that appealed to RSAs of all ages. The goal was to create video vignettes that were entertaining, fun and educational.

Since feedback on the interactive Learn and Earn program has been overwhelmingly positive, Pure LatexBliss is bringing it to life in its showroom at the upcoming Las Vegas Market. The company will feature a large roulette wheel that retailers and buyers can spin to receive points for their accounts.



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