MicroD Opens New Hickory Facility

January 9, 2013  by in UnCategorized   

By Home Furnishings Business in Business Strategy on January 10, 2013

Online marketing solutions provider MicroD kicked off its 20th anniversary celebration this week by opening a new, 7,800-squre-foot office in Hickory, N.C.

The company was founded in Hickory in 1993 with four people in less than 1,000 square feet. Today, MicroD employs about 60 people in Hickory office where the company houses its product development, sales, customer support and digital catalogs creation services. MicroD employs a global staff of 100 with additional offices in Charlotte, N.C., India and the Czech Republic.

"We are grateful to our customers and colleagues that have enabled these 20 years of growth," said Manoj Nigam, CEO and president. "We have proudly maintained an exclusive focus on the home furnishings industry. We continue to invest, innovate and expand our operations here and around the world in response to strong demand for the latest tools and technologies."

In the beginning, MicroD pioneered the used of computers for desktop product presentation, and later took the technology online with its ePreVue solution. In 2000, the company introduced its technology that allow computer generated visualization of upholstery fabrics on frames for visual merchandising and custom product.

In 2003, MicroD merged with Exim Technologies and added a web-based electronic data interchange to its product lineup.

MicroD serves both business-to-business and business-to-consumer needs. Furniture suppliers use ePiphany Web sites to build consumer brand awareness, as well as to support their retail partners. Retailers rely on MicroD's interactive catalogs, room planners and other solutions to engage consumers in the shopping process.