Jerome's Opens New Retail Concept

January 9, 2013  by in UnCategorized   

By Home Furnishings Business in on January 10, 2013

San Diego-based Jerome's Furniture has added a new retail concept to its lineup with the Furniture Marketplace in Murrieta, Calif.

The Jerome's Marketplace will offer three specialty furniture stores in one location.

"We are excited to announce this expansion. We've been active in the Murrieta market since 2009 with amazing results," said Jerry Navarra, chairman of Jerome's. "It seems the community really responds to our styles, levels of service, and pricing strategy. It was a natural evolution to offer more options to the area."

The expanded flagship Jerome's Furniture store in the Marketplace offers value-priced furniture. The Dream Shop at the Jerome's Marketplace is a mattress shop, and Jerry's Bloopers, the third store in the center, is more of a close-out store.

"The blooper store is where we get rid of furniture that me say 'uh-oh'," Navarra said. "We call them bloopers. Sometimes a manufacturer makes too many chairs, and we get a great deal. Sometimes things get nicked or scratched in the warehouse, and sometimes I just get things wrong. It's a great place fox customer to come and search out great deals. It's a bit of a treasure hunt and merchandise changes on a daily basis."

Each of the stores has its own distinct signage and entrance.