WithIt Toronto Panel Examines New Marketing Models

January 7, 2013  by in UnCategorized   

By Home Furnishings Business in Business Strategy on January 8, 2013

A Sunday panel at the Canadian Home Furnishings Market will examine ways to find new clients through new marketing models.

Sponsored by women's home furnishings leadership network WithIt; ViewIt Technologies and SOFA (Source of Furniture + Accessories), the session is set for Sunday, 3-4 p.m., in the WithIt/ViewIt Technologies showroom, Suite #111 at The International Center, 6900 Airport Road, Mississauga, Ontario.

This interactive discussion will explore how the world of marketing is changing everything about the furniture and design industries. An inspirational panel of women leaders will provide a behind the scenes look at how an integrated marketing strategy that incorporates print, radio, TV, social media and old fashioned networking has impacted their businesses. They€™ll examine the failures, successes and new best practices Canadian businesses face in marketing initiatives and product development.

Panelists include:
* Julia Rosien, moderator. Rosien is the founder and chief idea officer of SocialNorth, a social media strategy firm, as well as founder and owner of GoGirlfriend, a travel-based Website for women. She serves on various boards of directors and is chairman of Withit.org, a non-profit organization for women in the home and furnishings industries. Co-founder of Canada€™s first 140 Conference, Julia is much-requested speaker in a variety of industries and has been featured in print, radio and TV across North America.
* Joanne Jakab, principal designer at Joanne Jakab Interior Design and an award-winning full service interior design professional with 15 years experience creating unique interiors for homeowners in the Greater Toronto area. Her work has been prominently featured in print and broadcast media throughout Canada & the United States, such as; Creating Great Guest Rooms, Decorating for the First Time and The Complete Photo Guide to Window Treatments, Canadian Living, West of the City, Canadian House & Home, Draperies & Window Treatments, Window Fashions, Small Room Decorating, Arabella Design & Better Homes and Gardens.
* Jodi Mason, lead stylist and owner of Urban Home Windsor, a furniture and design studio operating and growing successfully since 2004. The firm prides itself in offering design solutions that create interest and impact as well as a "not so ordinary collection" of furniture and accents. 
* Lisa Ferguson, principal of Lisa Ferguson Interior Design, a Toronto-based full scope interior design firm, with more than 350 unique projects completed and 23 years experience designing furniture and lighting in addition to interiors. 
She is best known for seeing the need to make design more approachable and long before HGTV and design blogs, pioneered the €œDecorating Excursion€ concept. The Decorating Excursion has often been imitated all over the world after it was featured in both Style at Home and The Toronto Star.
* Samantha Mund, the social media voice for West Bros. Furniture, manufacturer of sustainable solid wood furniture in North America for almost two decades. When not managing their Twitter presence, in her role as customer service representative, Samantha also serves as the interface with West Bros customers worldwide; working with furniture designers and  interior designers to assist them with their floor plans, furniture selection, fabric and finish customization. Additionally, Mund assists with the company€™s marketing initiatives; developing brochures, newsletters, press releases, and also steps up to serve as their spokesperson.

Registration for the panel required, and may be done here; and attendees must register for TCHFM separately to attend the panel event.