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HGTV Home Rolls Out at Retail
January 3,
2013 by in UnCategorized 
By Home Furnishings Business in licensing on January 4, 2013
The HGTV Home Furniture Collection continues to reach more retail showrooms.
The collection made its retail debut Sept. 15 in Leesburg, Va., at the new Wolf Furniture store. Since then it has debuted at retailers in markets across North America that include include: American Furniture (Iowa and Wisconsin), Stacy Furniture (Texas), Johnny Janosik (Delaware), Darvin Furniture (Illinois), Decorium (Ontario), Stoney Creek Furniture (Ontario), Kittles Furniture (Indiana and Ohio), Goods Home Furnishings (North Carolina) and Sprintz Furniture (Tennessee).
Other leading retail chains scheduled to unveil the line in the coming weeks include: Jordans (British Columbia), Baers Furniture (Florida) and Galleries Acadiana (Louisiana).
From the beginning, our goal has been to bring the voice and vision of HGTV to eager consumers through long-term partnerships with trusted and established retailers, says Renee Loper, vice president of marketing for HGTV Home furniture. Our roster is filled with dealers who are able to convey the credibility, style and quality that is the foundation of the HGTV Home brand.
The successive retail launches will be supported by television and print advertising, public relations and event-planning assistance, brand development support, in-store and out-of-store merchandising and displays.
Beyond the collection debuts, several retail locations will host well-known HGTV designers for customer meet-and-greet events, as well as design presentations.
HGTV Home is about inspiring consumers with smart ideas, easy-to-incorporate know-how and imaginative designs, notes Ron Feinbaum, general manager of consumer products for HGTV. The HGTV Home Furniture Collection embodies those attributes and will excite and delight consumers looking to transform their home environments.
Designed to fit the lifestyles and life stages of home-focused consumers, the HGTV Home Furniture Collection encompasses fashionable options in upholstery, bedroom, dining room, entertainment, and accent furniture in five, distinct style stories: Classic Chic, Meadowbrook Manor, Waters Edge, Woodlands and the newest Modern Heritage collection.
In creating the collections, designers tapped into the HGTV networks extensive consumer research to learn the needs and desires of todays consumers. These insights are reflected throughout the lines in the smart functionality of many of the pieces, including concealed electrical outlets in servers, buffets and bars, and multi-purpose shoe rack shelving in chiffarobes.