"Green Bedding" Report at Vegas Market

January 18, 2010  by in UnCategorized   

By Home Furnishings Business in on January 19, 2010 The Specialty Sleep Association will unveil what it called "first-of-its-kind research" on consumer needs in green bedding products at February Las Vegas Market.

SSA will present "Environmental Claims:  What Marketers and Retailers Need to Know--Terminology, Definitions, Standards and Trends for the Bedding Industry" on Tuesday, Feb. 2, 2-3:30 p.m., in the SSA conference area, space 1350 in World Market Center's Building C.

A panel of industry leaders including David Farley, chairman of the Green Initiative Board and CEO of Anatomic Global; Vicki Worden, founder/president of Worden Associates and a noted strategic counselor on the development and launching of products and services with green labels; Dale Read, president of the SSA; and Ken Morgan, director of market analysis for Simmons Bedding Co. are scheduled to highlight the state-of-the art green movement occurring in the bedding industry.

In conjunction with the release of these findings from a "Green Initiative" consumer survey, the organization also will release a set of definitions and terms based on research conducted over the past nine months. Open to the public, the Mattress/Bedding Green Initiative is working to better define common terms being used in the industry in order to achieve transparency for clear terminology based on consumer and retail sales research.
 
"While some studies have focused on what manufacturers think are common terms in environmentally friendly bedding, this is the first time that anyone has spoken directly to the consumer to report those vital findings," said Dale Read, president of the SSA. "We are excited about sharing this information and are pleased to present, for the first time. the suggested guidelines for the mattress/bedding industry on how certain green and environmental terminology is used and what those words and definitions actually mean."
 
The Green Initiative's first phase outlines results of research coupled with recommendations for terminology. Key findings will include the concern consumers have about the environmental impact of the bedding products purchased and the environmental attributes that would affect consumer shopping for bedding.
 
The SSA panel is part of a larger "Bedding Bowl" to be held at World Market Center Las Vegas.

"An event-within-an-event, we look forward to hosting those in the mattress category to give a better understanding of issues pertaining to our industry," said World Market Center Las Vegas Director of Programming Margaret Casey.