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Pure LatexBliss Teams with Bio-Rubber Producer Yulex
December 4,
2012 by in UnCategorized 
By Home Furnishings Business in Green on December 5, 2012
Luxury mattress brand Pure LatexBliss has signed an exclusive partnership with Yulex Corp., a manufacturer of bio-rubber latex derived from the guayule plant.
Offering an additional option to Pure LatexBliss other latex products derived from Hevea rubber trees, the company will be the first manufacturer in the sleep products industry to create latex mattresses and pillows with Yulexs biorubber material made from guayule, a renewable, non-food crop grown domestically in the United States.
Yulexs biorubber is desirable for its eco-friendly properties; and has a natural elasticity, durability and softness. Those same qualities make Yulex appropriate for a range of consumer, industrial and medical markets. The company has strategic partnerships in other consumer categories, including with Patagonia sportswear and Ansell Medical in the medical device market.
This is a new to the world latex technology that has never been used before in our category, said Pure LatexBliss President Kurt Ling. "When we discovered Yulex, we were convinced that this was an innovation we needed to bring to our product collections. Not only does Yulex produce a high-performance biorubber, we were excited to learn that it is derived from a plant grown in the United States."
Yulexs partnership with Pure LatexBliss represents a new standard for creating sustainable, renewable, and low carbon footprint sleep products, said Yulex Corp. CEO and President Jeff Martin. This validates the growing demand from manufactures to use renewable, health-friendly materials in product design which are produced locally.
Guayule is a new industrial crop and the only species other than Hevea that has been used for rubber production on a commercial scale, according to Pure LatexBliss. Guayule is a non-food plant that requires very little water, is grown domestically, uses no pesticides and has a clean manufacturing process. Rubber is found primarily in the bark of this desert shrub. To extract the rubber, the branches are ground, releasing intact rubber particles and an aqueous suspension. The materials are separated in a centrifuge, and the rubber mixture is culled of the top and purified.
Pure LatexBliss plans to unveil its Yulex collection of mattresses, toppers and pillows at the Jan. 28-Feb. 1 Las Vegas Furniture Market.