Leggett & Platt Selects PR/marketing Agency

January 14, 2010  by in UnCategorized   

By Home Furnishings Business in on January 15, 2010  Leggett & Platt, Carthage, Mo., has selected Cleveland, Ohio-based Edward Howard to provide public relations and marketing services for its Bedding Group and Consumer Products Group.

Edward Howard also will support other Leggett & Platt groups and public relations needs of the company as assigned. Leggett & Platt is a diversified manufacturer that conceives, designs, and produces a broad variety of engineered components and products that can be found in homes, offices, and automobiles.

"Leggett & Platt is an industry leader with a 126-year tradition of innovation," said Mark Quinn, group executive vice president of marketing. "We have great opportunities to grow our market share, launch new products, change perceptions, and solve complex problems through creative marketing and communications strategies. We are excited to be working with Edward Howard as our new public relations agency following a rigorous national search. Edward Howard won the business with their demonstrated creativity and combination of experience and capabilities across marketing and public relations, traditional and new media, and business-to-business and business-to-consumer marketing."

"We look forward to Edward Howard's fresh approach to reaching both retailers and consumers," said Rob Woods, president of Leggett & Platt Consumer Products Group, the company's primary connection to the sleep industry's consumers. "We have a lot of exciting initiatives planned for 2010 to support our efforts in helping bedding retailers energize their performance and grow their business and in educating consumers on the benefits of creating a comfortable and stylish sleep environment as a way to improve their everyday life."