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Upstairs Downstairs Furniture Offers E-commerce

By Home Furnishings Business in Furniture Retailing on November 28, 2012

Home furnishings retailer Upstairs Downstairs Furniture has redesigned its Web site to incorporate its e-commerce store.

The Culver City, Calif-based retailer has included local favorites along with other items not carried in its brick-and-mortar location.

The store has streamlined the process of buying furniture online with a simpler Web site design. Potential customers will have the option to view items by searching for an individual piece. The site offers great flexibility in setting up a wish list, saving your cart for future placements, and easy access to shipping & return information.

"When our customers visit our new online store, not only do they get the same price as our brick-and-mortar store, they also receive free shipping," said Nick Wayne, the owner. "We want the shopping experience to be simple and easy-to-use."

Upstairs Downstairs Furniture was started in 2004.

The Web site will cater to the store's local customer base, with an in-store pickup option, but will also expand its business across the country. The imported hardwood collections will now be available for purchase in all 50 states. Free shipping is available to the contiguous 48 states and to Alaska and Hawaii for an additional charge.



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