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Ikea Catalog Goes Interactive

By Aggregated Content in Furniture Retailing on November 21, 2012 from http://www.mandmglobal.com/news/21-11-12/ikea-catalogue-gets-interactive-makeover.aspx

Swedish furniture retailer Ikea has launched its first-ever interactive seasonal catalogue, just in time for the December holiday season.

The 31-page catalogue, entitled 'Celebrate Brilliantly', features a mix of video clips, interactive 'style solutions', as well as social media integration.

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