Denver Mattress Co., Salvation Army Team Team for Campaign

November 19, 2012  by in UnCategorized   

By Home Furnishings Business in Community/Charitable Support on November 20, 2012

Denver Mattress Co. and the Salvation Army will team for the retailer's 13th annual Operation Rest Assured campaign to help those in need this holiday season.

From Nov. 22 until Dec. 25, Denver Mattress, part of Denver, Col.-based Furniture Row Cos., will match every dollar donated to the Salvation Armies up to $150,000 in the Colorado areas of Denver, Grand Junction, Colorado Springs, and Pueblo, as well as San Angelo, Texas. Components of the campaign will include in-store signage, as well as newspaper and television advertising to solicit donations and raise awareness for the The Salvation Army.

"The Salvation Army's Red Kettle Campaign started in 1891 in San Francisco as a way to raise money to provide a Christmas Dinner to the area's needy," said Lt. Colonel Daniel Starrett, commander of The Salvation Army Intermountain Division. "Today, the red kettles are a holiday tradition that helps make the work of The Salvation Army possible year round. The donations made to local red kettles stay in the community and help provide services to those in need. This year, the need for The Salvation Army's Red Kettle Campaign is even greater as we reach out to more families and individuals than ever before. The partnership with Denver Mattress and the Operation Rest Assured Campaign will allow us to play a large role in successfully meeting the needs of those in the community. We are grateful for Denver Mattress's continuing support."

Last year's promotions raised more than $108,000, but Denver Mattress hopes to end this year with a record $150,000.