Latex, Gel Mattresses Popular Offerings at Fall Market

November 15, 2012  by in UnCategorized   

By Home Furnishings Business in on November 2012

Given its fourth-quarter timing€”and the intensive bedding focus of the upcoming January Las Vegas Market€”one might not expect much in the way of groundbreaking news from the sleep industry at the Fall High Point Market.

But this season€™s edition, held last month, saw the roll-out of some interesting new lines and products that could warm up cash registers this winter. Latex continues to grow in prominence, and gel-infused beds remained a popular offering among new products. Pillows and other top-of-bed products also were hot items at Market.

Here are some of the bedding offerings shown in High Point.

Simmons increased its presence in the ever-growing foam/gel hybrid market with the introduction of four new Comforpedic from Beautyrest beds that integrate the company€™s new TruTemp gel into its proprietary Aircool memory foam. The four new beds, which replace Simmons€™ Comforpedic Loft line, will retail from $1,299 to $2,499. The company also rolled out a new value-priced Beautysleep line, with models including wrapped coils and Geltouch foam that will retail from $399 to $699.
Canadian bedding protection specialists Caber Sure Fit debuted Sneaky Sheets, a sheet set for bedwetters that comes with waterproof pads and has the company€™s Wet-Block leak-prevention surface.
FXI Anatomic Global showed its new Rejuvigel line featuring open-cell Visco foam infused with swirled waves of high-density gel. The gel is added into the foam compound as it€™s made for increased durability and better overall support, promoting air and moisture movement while improving the body€™s blood flow and oxygen exposure. Suggested retail prices for the line are $1,199 (11-inch), $1,499 (12-inch) and $1,899 (13-inch) in queen.
Value bedding provider Gold Bond announced the addition of two new models to its Latex Collection, including its first two-sided latex mattress The Platinum, along with a one-sided model The Gold. Both models have latex cores for shape-conforming body support and pressure relief. The models will range in price from $1,799 to $2,399 in queen. Gold Bond also debuted two additions to its lower-profile Sacro-Support Encased Coil series. The new beds include the 15-inch, 3,000-coil Duchess, as well as a 14-inch, 2,000-coil version of the same bed. Suggested pricing for these new Duchess models is $1,399 and $1,499 in queen.
Jamison Bedding rolled out its new eight-model Talalay Latex Collection (TLC) collection based around temperature-regulating latex with aesthetics that, according to the company, made the beds €œindividual works of art at affordable prices.€ The line, which is toplined by three two-sided models (Monarch, Emperor and Leaf Wing), ranges in price from $1,399 to $2,599 in queen. Each model is available on an adjustable base or on the company€™s steel and wood foundation. The line€™s designs feature butterflies, as well as leaves and chrysalises.
Italian specialty manufacturer Magniflex announced the expansion of its green-skewing GeoEthic Collection with the introduction of the Linen Natursoft Deluxe bed, which includes a layer of foam infused with mallow plant extract known for soothing and healing qualities€”it€™s been used to soften skin and reduce inflammation. The bed will retail for $3,999 in queen. Magniflex also showed its new Magnigel line of gel-infused pillows at Market. The line includes two 100-percent gel pillows ($183 apiece), a gel/foam model ($206) and a gel/latex pillow ($206).
Latex-focused specialty manufacturer Pure Latex Bliss showed its new ActiveFUSION Climate Control pillows, which, according to the company, are offered in a variety of configurations to help consumers sleep at optimal body temperatures. The pillows come in €œfast€ and €œslow€ response versions that mimic memory foam€™s responses but are made from Talalay latex. The five-SKU line features two classic and two contoured pillows available in both responses, along with a two-side pillow offering fast response on one side, slow on the other. The pillow collection ranges in price from $129 to $149.
Celebrating its 120-year anniversary, Shifman Mattress Co. rolled out its Vintage Collection, which, according to the company, €œcombines modern elegance with time-honored construction.€ The modern touches in the line include updated borders, damask ticking and metal corner guards. Shifman also announced a new, energized marketing program that will feature additional advertising opportunities via radio, direct mail and online.
Perfectly timed for allergy season, health-focused specialty bedding company Spring Air International announced the launch of a satellite media tour focused on its proprietary Back Supporter Breathe line of beds for asthma and allergy sufferers.
Therapedic International showed newly enhanced models in its Kathy Ireland €œFirst Lady€ collection. The beds are made with multiple layers of latex at varying densities, providing a range of comfort levels. The line now includes four updated models: the 9-inch Alexandria, the 11-inch American Splendor, the 13-inch Romantic Elegance, and the Grand Luxury featuring a full eight inches of latex. The mattresses come with a stretch-knit, removable, zippered cover. Pricing for the line ranges from $1,299 to $2,999 in queen. HFB