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Natura World to Offer Value Line to Natural Bedding Selection
January 14,
2010 by in UnCategorized 
By Home Furnishings Business in on January 15, 2010
Natura World will introduce a new line of innerspring mattresses to complement its growing line of natural, green and organic bedding choices.
The new line will be sold under the GreenSpring moniker and will feature individually wrapped coils that will allow consumers to customize the comfort level. Wool, cotton, latex and soy-based foams will be used in the construction.
As a leading manufacturer of natural latex and foam mattresses, we saw a need in the market for coil mattresses paired with more natural components, said Ralph Rossdeutscher, president of Natura World Inc. GreenSpring mattresses bring the beauty of natural sleep to consumers who prefer a coil mattress.
Naturas GreenSpring lineup is composed of nine mattresses in three distinct series that stair-step the amount of wool, latex and coils. Additionally, each series has a unique support zone story to answer the different sleep challenges relating to pressure point relief.
The coils, made from recycled steel, are tempered, pre-compressed and then individually wrapped before being formed into a complete coil unit. Because each coil functions independently, body curves are contoured and supported. The coil unit is then foam encased to provide a smooth transition from the edge of the bed and across the entire sleep surface.
GreenSpring is a technologically advanced pairing of natural materials and pocketed innerspring coils. Motion transfer is almost completely eliminated with Naturas GreenSpring mattresses.