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Reverie Unveils New Web Site
November 11,
2012 by in UnCategorized 
By Home Furnishings Business in Bedroom on November 12, 2012
Adjustable bed manufacturer Reverie has launched a new Web site, reverie.com, to help educate consumers and retailers on the benefits of adjustable bases.
The new site is designed around Reveries tagline, Sleep Well Tonight. Live Better Tomorrow.; and features content about the benefits of healthy, restorative sleep. Most important, the site refers consumers to Reverie dealers in their area who can further assist them in the adjustable bed sales process.
Soothing blue and gray graphic elements are prominent throughout the site and invigorating lifestyle images resonate with users at every stage of their buying experience. Easy to navigate, it features a Dealer Locater function to help connect retailers and customers, an informative Products section and a Learning Center complete with sleeping tips/product comparisons. There also is a Sleep Zodiac feature that determines a persons sleep personality and suggests products based on individual sleeping habits. An educational Dealer Portal with retailer news and announcements will be introduced later this year.
There is a resurgence in consumer interest in adjustable bases and this new website is a key tool to help people chose the right base for their lifestyle," said Martin Rawls-Meehan, president and CEO of Reverie, Silver Creek, N.Y. "The activity in the category is being fueled by consumers increasingly using their beds for more than just relaxation, but also for work, viewing entertainment and even eating. We believe that educating consumers is the first part of the sales process and guiding them to a store where they can rest test products is the second. Our revamped Web site is just one of the steps we are taking to help our retail partners and strengthen our presence within the specialty sleep space. It also reiterates our message that luxury can be practical and certainly attainable.
Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and directly to consumers. The company operates facilities in New York, Michigan and Massachusetts, where production, distribution, and research and development take place. Reverie manufactures its products in the United States.