Daily News Archive
Brought to you by Home Furnishings Business
Sophie Wang to Lead Theodore Alexander Effort in China
November 1,
2012 by in UnCategorized 
By Home Furnishings Business in Executive Changes on November 2, 2012
Luxury furniture vendor Theodore Alexander has named Sophie Wang country manager for China.
Wang, who previously was the marketing director for a Shanghai-based design center and has worked extensively in the Chinese home furnishings market, will work with Theodore Alexanders exclusive distributor in China, Taiwan, and Hong Kong to enhance awareness and sales of the brand. She will also provide training to ensure Theodore Alexander products are marketed and merchandised in keeping with the brands luxury position.
Wang is based in Shanghai and reports to Harvey Dondero, CEO of Theodore Alexander.
In related news, Werner Freundel will return to Theodore Alexanders headquarters in Vietnam in the expanded role of merchandising director, encompassing line management and all aspects of merchandising across the companys casegood, upholstery and accessory lines. He reports to Dondero.