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Interior Lifestyle China Draws Record Attendance

By Home Furnishings Business in Markets on October 30, 2012

The Oct. 13-18 Interior Lifestyle China trade show in Shanghai drew a record number of exhibitors and visitors, according to organizers.

The show, run by Messe Frankfurt Shanghai, 248 exhibitors from 15 countries and regions, including Brazil, China, Denmark, Greece, Iran, Japan, Spain, Switzerland, The Netherlands and the United Kingdom, together with pavilions from Germany, France, Italy, Hong Kong and Taiwan.

€œThis year we attracted 10 percent more exhibitors than last year, and the total visitor figure was 16,725 from 35 countries and regions," said Messe Frankfurt Shanghai General Manager Evan Sha. "Of these there were 15,591 trade visitors, and this was a substantial 18 per cent increase compared to the 2011 show. The show€™s popularity is unmatched with local and international brand exhibitors and quality buyers. All regard our show as the only professional business platform for mid-to-high end lifestyle brands in China.€

Several exhibitors were recognized in fifth annual Home Style Awards:
* Best Look: BK Cookware for Wokarang; and WMF for WMF Carafe.
* Best Practical Use: Rosenthal for Nendoo/Solists; and Laurastar for Laurastar Garment Care Solution.
* Best Green Style: Brabantia for the WallFix Wall-Mounted Dryer; and Goodgoods for the Water-Saving and Big Pressure Multifunctional Water System.

During the show, visitors were also able to enjoy various showcases such as Shine, Miji Art Kitchen, Outdoor Life Concept House, Store of Happiness, 24-hour Life and the Secret of the President.

Due to the continued expansion of Interior Lifestyle China, the 2013 show will be held on new dates, Sept. 25-27; and at a new venue, the Shanghai New International Expo Centre.



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