Kate Spade Saturday Line to Include Home Décor

October 22, 2012  by in UnCategorized   

By Home Furnishings Business in licensing on October 23, 2012

The kate spade new york brand is introducing a new lifestyle brand dubbed Kate Spade Saturday, a more casual line created to "channel the spirit of Saturday seven days a week."

The new brand will include home décor and tabletop items, along with apparel, handbags, jewelry, watches, footwear, eyewear and tech accessories.

Set to launch first in Japan in February through an e-commerce site  and a flagship store in Tokyo. The brand is expected to launch exclusively online in the U.S. in the spring. Kate Spade Saturday will travel to the Brazil market with e-commerce and stress in Fall 2013.

The brand aims to have an innovative approach to retail both online and in-stores. By launching online, Kate Spade Saturday seeks to echo the in-store feeling of shopping in community by maximizing social media. Product-focused editorial content will be integrated throughout the site and fans' tweets and images will appear online contributing to the exploratory experience. Kate Spade Saturday has partnered with digital agency Huge Inc. to produce the Web site.

For its retail spaces, Kate Spade Saturday has worked with architects WORK Architecture Co. to design a store concept that celebrates the social side of shopping while creating a simple and seamless grab-and-go experience. iPads will be strategically stationed throughout the shop, featuring marketing messages, blog content, campaign videos, and user-generated images. To keep customers engaged, new product will be available both online and in store every Saturday. As a special nod to the brand's American roots, flagship stores will each house a café featuring rotating American food vendors. New York City pretzel shop Sigmund's Pretzels has signed on to partner with Kate Spade Saturday for the flagship in Tokyo.

"Through ongoing research, we saw an opportunity in the market to engage a new customer base - one that aspires to be a part of the kate spade new york brand," said Craig Leavitt, CEO of kate spade new york. "Kate Spade Saturday is born from the core values of kate spade new york, but is realized in a new and exciting way for this younger customer."