Boyles Furniture Brand to Resurface

October 14, 2012  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on October 15, 2012

The Boyles Furniture retail brand is making a comeback.

A group of industry veterans, backed by Gene Rosenberg, have formed a join venture with Alex Hendricks and Chad Hendricks, owners of Boyles Furniture Brand, to create a retail presence in the mid- to high-end furniture sector.

The investment group, spearheaded by Mark Bannon, vice president of Planned Furniture Promotions, plans to leverage the known Boyles brand.

The new company, Boyles Brand Holdings, LLC, based in Hickory, N.C., with additional offices in Connecticut, has begun executing plans to open multiple Boyles Furniture & Rugs stores. In addition, the group plans other initiatives including offering a turnkey retail solution to current or prospective retailers throughout the country.

"For quite some time our executive team has been interested in opening a nationwide chain of mid-, high-end stores to fill the void left in this highly fractured market," Rosenberg said. "After meeting with the Hendricks brothers, it was immediately clear that the Boyles brand was the perfect vehicle to realize our team's vision."

Rosenberg is co-founder of Planned Furniture Promotions and Bob's Discount Furniture. 

"Planned Furniture Promotions has been involved in all aspects of the furniture industry for 50 years and we're extremely impressed with the history, integrity and strength of the Boyles brand," Bannon said. "Our wherewithal and resources combined with the passion, knowledge and experience of all the partners creates a powerful collective, that will fuel the robust growth of the Boyles brand."

Chad and Alex Hendricks, sons of long time Boyles owner Larry Hendricks, acquired the brand and have been seeking the ideal opportunity to further expand the name on a national level.

"This partnership is a positive step forward for not only our company but our industry as a whole," said Alex Hendricks. "The economic recession that has adversely and disproportionally affected the furniture business is showing promising signs of recovery. We are all confident that this opportunity, with an incredibly dynamic team, will lead to significant growth of the Boyles brand. Also, this partnership will provide a positive impact on the distribution of the many great vendor brands that Boyles has been synonymous with over the past 50 years." 

"This is the beginning of a very exciting growth period for our brand," Chad Hendricks added. "Stay tuned, we will be rolling out several exciting initiatives over the coming months."

 The Boyles brand name is wholly owned, and all related divisions are wholly operated by, Boyles Brand Holdings, LLC, a holding company owned by industry veterans Rosenberg, Paul Cohen, Chad Hendricks, Bannon, Alex Hendricks, Burt Homonoff, Rob Rosenberg, Tom Liddell, Roy Hester and Jerry Cohen.