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Bombay, Arden Team for Outdoor Furnishings, Accessories
October 11,
2012 by in UnCategorized 
By Home Furnishings Business in licensing on October 12, 2012
Home furnishings and decor brand Bombay Co. has a new licensee for outdoor lawn and garden categories with Arden Companies.
The collection will be introduced in 2013 and will be the first outdoor line for the Bombay brand. The collection will include cushions and pillows, outdoor furniture, structures, privacy screens, furniture covers, shades and umbrellas, lighting and solar, decorative accessories, storage, planters, hammocks, garden tools and accessories.
We are pleased to announce our partnership with Arden Companies to mark the expansion of the Bombay brand into the outdoor category, said Wil Hollands, president of Hermes-Otto International USA and owner of The Bombay Company brand. Establishing strong licensing partnerships is a fundamental element of our overall growth strategy, and we sought out Arden Companies as a partner because they are a known industry leader in the outdoor product category.
We have extensive experience working with retailers that service the outdoor customer, said Charley Thompson, senior vice president of marketing, Arden Cos. We are enthused to leverage our extensive customer research and global infrastructure to bring compelling products to the marketplace for Bombays customers.
The Bombay Co. will continue developing and maintaining long-term relationships with key retailers to expand their presence across multiple lifestyle categories. Hermes-Otto International will continue to directly design, source and import in their areas of core competency of furniture, décor, wall décor and seasonal categories.