Aico Jumps into Youth Furniture

October 10, 2012  by in UnCategorized   

By Home Furnishings Business in on October 11, 2012

Furniture importer Aico is adding youth bedroom to its offerings at the High Point Market.  

The initial introduction will be added to the company's Hollywood Swank collection and features beds targeted at preteens, teens, and young adults. The rollout will also offer options for second bedrooms.

"This line won't be just your basic boys and girls' bubble gum stuff," said Chuck Reilly, senior vice president of sales and marketing. "Michael's (Amini) niche in the marketplace has always been to think big, and it reflects in all that he does. We've taken one of our hottest selling collections and created an all new wow factor with 'Hollywood Kids'."

There will be three bed options styled off of the Hollywood Swank bed, and case pieces are scaled down from the original collection. Key items include twin and full-size beds mixed with dressers, chests and desk scaled to fit smaller spaces.

"The target demographic is today's consumer looking for an upscale alternative to typical kids' furniture, as well as smaller scaled bedroom for the guest room," Reilly said.