Ross Levin joins Turning House

January 11, 2010  by in UnCategorized   

By Home Furnishings Business in on January 12, 2010 Ross Levin has joined Turning House Furniture, Bassett, Va., as vice president and chief marketing officer, a new position at the vertically integrated company, which reclaims and restores old wood for use in furniture with classic designs.
 
Levin, who reports to Chairman and CEO Spencer Morten III, will oversee sales, marketing and merchandising for Turning House.
 
"As we move out of the launch phase, we need a leader who is strong in sales and marketing, is a good communicator, and is equally passionate about telling the Turning House story as we seek to be good stewards of the earth," Morten said. "When he first learned of our furniture, he quickly recognized the beauty of vintage wood and the historic value of preserving the stories of once proud buildings and companies. Ross is the total package with industry experience in retail, merchandising, sales management and marketing."
 
Levin began his furniture career in his father's Ethan Allen stores before owning and operating three Workbench Furniture stores for 15 years. Most recently, Levin served as a national accounts manager for Tvilum-Scanbirk/d-Scan, an international furniture manufacturer.

"When I walked into the showroom, I immediately could relate to the upscale target market and understood the consumer appeal and prestige associated with owning furniture made of solid American wood with a substantiated heritage," Levin said. "This is wood from a tree that started to sprout when Christopher Columbus discovered America. How cool is that to buy furniture that is a piece of documented American history? No one else can do this.
 
"As we build our sales team and open new markets, we can genuinely say that the beauty of Turning House Furniture is more than skin deep. The history held within the vintage woods will be forever preserved while also saving our landfills and our forests. This truly is beautiful furniture with a soul."       

 
Turning House is a vertically integrated organization. Sister company, Turning House Millworks, located in Landis, N.C., provides the wood for Turning House Furniture by deconstructing old, abandoned buildings destined for landfills. The rare and sometimes extinct wood is given new life as furniture, flooring, cabinets and other building products. As a member of the U.S. Green Buildings Council, the custom order millworks offers full documentation for Leadership in Energy and Environmental Design (LEED) credits on all reclaimed lumber products. For more information, click here.