Simon Li Furniture Plans Expansion

October 9, 2012  by in UnCategorized   

By Home Furnishings Business in Business Strategy on October 10, 2012

Upholstered furniture supplier Simon Li Furniture is planning a 323,000-square-foot expansion of its factory and warehouse in Jiashan.

The expansion is expected to be complete by September 2013.

With this expansion, the total production and warehouse foot print will be about 840,000 square feet, with a production capacity of around 1,000 containers a month.

"Since the initial factory in Shanghai opened in 1999, Simon Li Furniture set a prudent and steady growth strategy to gain market share in the European and U.S. markets," said Simon Lichtenberg, CEO. 

After the initial factory in Shanghai reached full capacity, the second facility in Jiashan was opened in 2006. Due to increased demand, the decision was made to implement a phase two expansion of the Jiashan facility.

In the U.S., the Simon Li product line consists of leather upholstery with target pricing of $799 to $1,999 for stationary, and leather motion to retail at $1,399 to $1,799.

Simon Li Furniture is a division of Trayton Furniture, a worldwide resource of leather stationary, motion and accent upholstery.