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Spring Air Kicks off U.S. Media Tour
October 8,
2012 by in UnCategorized 
By Home Furnishings Business in Bedding on October 9, 2012
With the onset of an allergy season rated the worst in decades by the Asthma & Allergy Foundation of America, Spring Air has launched a media tour focused on its line of Asthma & Allergy Friendly beds.
Airing this month in more than 20 U.S. markets identified by AAFA as among the nations top 2012 Fall Allergy Capitals, the media tour features live and pre-taped TV and radio interviews with Dr. Beth Corn and AAFAs Brian Oliver.
Dr. Corn is a certified allergy and immunology specialist and assistant professor of medicine at Mount Sinai School of Medicine in New York City. Oliver is senior marketing and corporate relations manager for AAFA, based in Landover, Md.
The interviews, sponsored by Spring Air, focus not only on announcing the years most challenging cities for allergy sufferers, but also offer tips to consumers for reducing indoor allergens year-round.
To limit allergens like dust mites, pollen and pet dander commonly found in the home, consumers are being advised to sleep on an allergen-barrier mattress such as Spring Airs Breathe product; to keep windows closed, to vacuum regularly and to change their furnace filters every 30 to 90 days.
This outreach is an extension of Breathes brand objective and slogan, explained Spring Air President Rick Robinson. We want the 70 million U.S. consumers with asthma and allergies to 'Live Healthier' by creating both a better sleeping environment and an overall healthier home environment.
The interviews featuring Dr. Corn and Oliver are now airing on morning news shows on NBC, ABC, CBS and FOX affiliates, as well as on radio talk programs serving major metro markets. Key allergy capitals targeted on the tour include New York, Boston, Seattle, Minneapolis, Raleigh, San Antonio and Las Vegas.
With millions of dust mites living in your bed, pets releasing dander as well as mold and pollen circulating in the air, reduction of allergens inside the home is an important part of asthma and allergy prevention, Dr. Corn said during the tour.
Explaining why this seasons pollen counts are unusually high, Oliver noted that the drought that affected so much of the country in 2012 was one of the worst in decades. Rains help depress pollen but in a dry environment, pollen is more likely to be airborne.
Also running in cable network syndication is a 30-second AAFA commercial that promotes asthma & allergy friendly products such as Breathe and directs consumers to visit allergycapitals.com, where AAFA posts the complete list of the nations 100 worst impacted cities.
Spring Airs Breathe mattress also is being promoted for media pick-up in a three-minute webcast on AAFAs site and in an AAFA news release targeted to the nations consumer and business media.
This multi-media program is the first of several outreach efforts we plan to make on behalf of our Breathe line, timed to coincide with the two seasons, spring and fall, most likely to impact the 70 million-plus Americans with asthma or allergy issues, Robinson said.
Certified by AAFA after more than a year of development and scientific testing at third-party, accredited laboratories, Spring Air Breathe products were introduced earlier this year at the January Las Vegas Furniture Market.
AAFA is a leading non-profit patient organization dedicated to fighting asthma, allergic diseases and related conditions.