Daily News Archive
Brought to you by Home Furnishings Business
WHFA, NHFA, Best Buy For Business, R&A Marketing Launch "Social Spot"
October 4,
2012 by in UnCategorized 
By Home Furnishings Business in Social Media on October 5, 2012
National Home Furnishings, Western Home Furnishings associations, Best Buy For Business and R&A Marketing have teamed for the The Social Spot at High Point Furniture Market.
The dedicated space inside the Retailer Resource Center was designed to help the industry to learn the ins and outs of social media. Located inside the Plaza Suites, the RRC is a retailer destination for networking opportunities, free educational seminars and information on products and services designed just for buyers.
With the landscape of social media changing daily, The Social Spot is a place for retailers to get up to speed and find new ways to connect to consumers. A Social Spot Web site has been created to inform, and teach, retailers throughout the year about social media. The content-laden site will help businesses grow in social media by giving them the one thing that helps a social marketer: information. Updated daily, visitors will be able to find information, insights and news about what is happening around the world in social media and how it can help move their businesses forward.
The Social Spot can help retailers learn ways to market their stores today without the pressure of a sales presentation said Kyle Doran, president and co-owner of R&A Marketing, Columbus, Ohio. As suppliers in this industry it is important we focus on education of retailers to help ensure they stay in business. Without retailers in business we dont stay in business.
At each High Point and Las Vegas Market, the Web site will be used as a social sharing resource to help retailers understand the tools that are available to them in the Retailer Resource Centers. Along with the social sharing resources, a page will be dedicated to the vendors showing in the RRC, featuring special Market savings. Market attendees should be on the lookout for The Social Spot buddies around Market to get a Social Spot discount card.
The Social Spot is a great addition to the RRC, said Tim Timmons, NHFAs senior director of marketing communications & education. Our goal is to educate, and The Social Spot is a perfect opportunity for retailers to learn how to grow their business and thrive in the social media arena.
Be sure to check out The Social Spots twitter handle (@FurnSocialSpot) to see even more content that is shared by the experts in social media, retail and marketing every day.