Groovystuff Opens C&D Showroom

October 4, 2012  by in UnCategorized   

By Home Furnishings Business in High Point on October 5, 2012

Reclaimed teak furniture vendor Groovystuff will expand its High Point Furniture Market footprint with a showroom in the C&D Building.

The new, 1,300-square-foot space, suite 5L on the fifth floor, will complement Dallas-based Groovystuff's existing presence in The Suites at Market Square, G-1025; and let the vendor showcase its next generation of luxury lifestyle products.

€œWe are thrilled to partner with Groovystuff and its University collaborative furniture, lighting and home décor product line,€ said Becky Minton, director of sales & leasing at the C&D Building. "Groovystuff is a fantastic addition to our stellar line-up of premiere home furnishings and accessories exhibitors that call C&D home."

€œWe listened to what is most important to our buyers at market,€ said Chris Bruning, visionary behind the Groovystuff brand, €œand the upscale clientele who shop the C&D Building in High Point will give us an audience with a distinguished class of purchasers and a broader reach for our brand."

The new Groovystuff showroom in the C&D Building is filled with trend-forward products incorporating innovation, sustainability, and responsible business practices, designed to provide High Point shoppers with a world-class market experience; give attendees a glimpse at the future of residential home furnishings as seen through the emerging demographic of young consumers. The unique designs are influenced straight from inside the mind of Chris Bruning and his collaboration with Gen X and Gen Y.

Groovystuff endorses the future through educational outreach with University programs across the country by providing graduates with real world market experience and exposure in €œThe University Hall of Innovation & Job Creation,€ a sponsored space at market that provides emerging graduates with networking opportunities and a platform on which to build on their association with the industry prior to graduation. Located in the Suites at Market Square, Showroom 1-836, €œThe University Hall of Innovation & Job Creation€ showcases past collaborations with Appalachian State University, The Art Institute of Las Vegas, Auburn University, University of Georgia, University of Idaho, University of North Carolina at Greensboro, Purdue University, KMITL in Bangkok Thailand, and soon to be launched programs from Columbia College, The University of Southern Illinois and N.C. State.

For the High Point Market, Groovystuff has developed not only product promotions, but also price level promotions, freight caps, and financing for all clients shopping the Groovystuff line. In addition, Groovystuff has renegotiated with its shipping company to open the door for more 20-foot container business, which allows the retailers to purchase less product for their stores, yet still receive the benefit of free freight and product discounts just like they would with a 40-foot container.

Groovystuff has also strengthened ties with Lyon Credit Service in order to help retailers free up cash given the tightening credit crisis the country has been going through which will help dealers finance their purchases with Groovystuff.

€œThese are the meat and potatoes programs that every manufacturer should be examining for its customer base to make business happen and help us all re-stimulate the economy." Bruning said. "Just offering the standard product and promotions is not what it takes given this new climate. Those manufacturers who are aggressive and responsive enough to adapt to the needs of the customer with products to meet this specific demographic are the ones who will survive."