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Bell'O Teams With Serta

By Home Furnishings Business in on October 4, 2012 Bell'O International and Serta International this week announced that they are teaming to promote an exclusive collection of co-branded metal beds, the  Serta Bed Collection by Bell€™O.

The beds, now available, range in price from $349.99 to $599.99.

€œWe are very proud to be part of the expansion of Serta into beds,€ Howie Cooperstein, President of Bell€™O International, said in a statement.

€œThe Serta Bed Collection by Bell€™O is a natural extension for the Serta brand and will allow retailers to offer consumers a quality, affordable bed to go with their mattresses. Serta has a great reputation for bringing style and comfort to the home and we€™re thrilled to be partnering with them to bring Bell€™O€™s No Tools Assembly design to our co-branded metal beds.€


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