Simplicity Sofas Unveils New Web Site

October 3, 2012  by in UnCategorized   

By Home Furnishings Business in on October 4, 2012

Vertical upholstery producer Simplicity Sofas has launched a new Web site. 

The High Point-based company specializes in furniture for small spaces.

"I am very pleased with the new Web site," said Jeff Frank, president and owner. "I realize this was not a simple project due to the many special requirements we demanded. The results, however, are spectacular. This is one of the cleanest and easiest furniture Web sites I've seen. I feel that it is comparable to the sites of several major furniture companies with six-figure Web site development budgets."

The site was designed by Web4Retail. 

"I have so much respect for Jeff and his business," said Denise Keniston, president of Web4Retail. "We wanted to design a Web site that was beautiful in both design and function. I think we accomplished that, therefore, visitors to the Web site will have a great experience."

The Web site features e-commerce, and the company's product can be accessed through enhanced navigation.

Keniston said the site uses fabric-to-frame imaging for easy shopping. 

The Web site launch will be boosted by a national advertising campaign designed to draw attention to the brand.