Furniture Buying Index Steady at 72

October 2, 2012  by in UnCategorized   

By Home Furnishings Business in economic news on October 3, 2012

The Furniture Buying Index is holding steady for October at a reading of 72, according to America's Research Group. 

"With the Presidential election front-and-center right now, consumers are watching TV less to avoid all the political ads that are currently running," said Britt Beemer, chairman of ARG. "Avoiding political ads also means seeing less advertising for other products as well. This translates into advertising for furniture not being seen by the consumer."

Beemer said the index remained stationary while consumers landed in a standby position awaiting the results of the election and its impact.

The Furniture Buying Index is compiled each month by ARG from interviews with between 5,000 and 8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80 percent actually have a particular item in mind.