Cambridge Mills Commits to IHFC

October 1, 2012  by in UnCategorized   

By Home Furnishings Business in Case Goods on October 2, 2012

Case goods furniture vendor Cambridge Mills has signed a five-year lease on its International Home Furnishings Center showroom space.

Cambridge Mills also announced a new fabric and leather program, which launches at the upcoming High Point Furniture Market. The company has occupied the Green wing's space G582 space for the last two High Point Markets and looks forward to growing its business in this location for years to come.

€œThe space is the perfect size and configuration to display our solid wood bedroom assortment," said Cambridge Mills Director of Marketing and Sales Michael Scarsella. "We have enjoyed working with IMC the past two markets and feel the location and partnership is a good fit for our model and growth plans."

In addition to the new lease at IHFC, Cambridge Mills also committed to the Winter Las Vegas Furniture Market as part of International Market Centers€™ Made in USA pavilion.

€œIMC did an excellent job with the Made in the USA pavilion and we had an excellent show last winter," Scarsella said. "We expect even better results come January."

Cambridge Mills was launched in October 2010 in partnership with Harden Furniture. The company specializes in solid wood bedroom products that target the middle to upper middle price point segments of the market.  All Cambridge Mills product is 100 percent American-made and manufactured in Harden€™s 500,000-square-foot facility in McConnellsville, N.Y.

€œCambridge Mills benefits greatly from our partnership with Harden," Scarsella said. "We have the luxury of tapping into Hardens vast experience of producing some of the most beautiful furniture in the world. The result is we can offer a level of style separates us from our closest competitors in our segment, especially when you consider Harden€™s finish capabilities."

Scarsella added that in its first 20 months, Cambridge Mills has partnered with nearly 200 retailers and expects projected to double that number in the next 12 months. 

Cambridge Mills has a major market planned with the introduction of Fairmount Park, a new 12-piece solid cherry collection, rooted in traditional and blended with transitional elements, and the company's seventh full bedroom collection.

In addition to Fairmount Park, Cambridge Mills is rolling out its Personal Choices Fabric & Leather Program. The program offers a choice of 24 fabrics and leathers that can be applied to the company€™s growing family of upholstered beds.

€œThe new Fabric program is another example of how we benefit from our partnership with Harden," Scarsella said. "We can take advantage of their incredible resources to offer a better looking and higher quality product. In this case, we are tapping into their extensive upholstery expertise to enhance our upholstered bed lineup."

The Personal Choices Fabric & Leather program is an extension of the company€™s Color Choices program introduced last winter which provides consumers with an array of wood finish choices for any item in the line.