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Moore Councill Relocates at 200 N. Hamilton
September 27,
2012 by in UnCategorized 
By Home Furnishings Business in High Point on September 28, 2012
High-end accent furniture and seating vendor Moore Councill has moved its High Point Furniture Market showroom in 200 N. Hamilton.
The company, which had been showing in the 200 N. Hamilton buildings South Court, will now exhibit in Space 211 of the North Court. The new showroom is 6,046 square feet, 50 percent larger than the previous location.
Weve completely redone this new space to create a more open, inviting environment where customers can come in and really see our line, said Moore Councill, president and CEO. Weve removed most of the walls and low ceiling treatments and added cool new touches such as barn doors that slide open and decorative columns. Our team did a fantastic job with the design of the space, shining a clearer spotlight on our exquisite collection of accent and seating pieces.
In addition to use during market, the new showroom will be open year-round to designers and other members of the trade. It also will serve as Moore Councills business office.
Designers and retailers can make an appointment and come by to see us anytime, said Councill. And they are welcome to bring their clients.
The former owner of luxury furniture source Councill Cos., Moore Councill launched Moore Councill in October 2011. His new company specializes in eclectically styled wood furniture and exposed wood seating, including chests, dining and occasional tables, bars, curios, bookcases, mirrors, buffets, credenzas, settees, chairs and ottomans. Products are sourced from a plant in Vietnam, where the company has its own quality-control supervisor, and warehoused at a distribution center in High Point.
Were focused on providing one-of-a-kind pieces with unique finishes and fabrics, said Councill about the companys niche. Todays luxury consumers are looking for interesting, statement pieces that they can mix and match to create their own personal statements.
At market, Moore Councill will introduce several items, including a round, transitional-style cocktail table with a mosaic treatment of mother-of-pearl fragments; a floating bookcase with shelves of reclaimed wood and two-tone painted finish; and barstools with gently curving backs that can be bunched in a group for intimate gatherings.
Moore Councill also plans to show new exposed wood chairs. Its new showroom will include a multilevel chair gallery display that shows a wide range of chair models, presented in similar finishes and fabrics so that the shapes can be easily evaluated. The area includes a wall of decorative mirrors, as well as colorful lighting fixtures provided by Currey & Co.
Other display touches of note in the showroom include the incorporation of mannequins outfitted in the latest fashions.
Were bringing a new element of fashion to the industry, said Councill. Our goal is to create a level of excitement and surprise rather than simply lining up the furniture in predictable rows.
Councill added that his company has had a strong year. New customers that have recently signed on to carry the line include Robb & Stucky International in Fort Myers and Naples, Fla., and CAI Designs to-the-trade showrooms in Chicago and Denver.
Julie Messner, vice president of leasing for International Market Centers, said Moore Councills new showroom makes 200 N. Hamilton an even more important destination for fashion-oriented retailers and designers: Theyre creating a must-see showcase for luxury design.