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HPL Now Horich Hector Lebow
September 27,
2012 by in UnCategorized 
By Home Furnishings Business in Advertising on September 28, 2012
Home furnishings marketing and advertising agency Horich Parks Lebow is adding Chief Operations Officer Chip Hectors name to the firms name.
The agency now is named Horich Hector Lebow.
With the March 2012 change in ownership, we began the process of changing our name. Adding Chips name to ours reflects his enormous contribution to the company since joining the firm in 1998, said Charlie Horich, CEO of the Hunt Valley, Md., company. Not only does he handle some of our major accounts, but he also stepped up to assume the duties of chief operating officer when we named Brad Lebow, our previous COO, president of the company.
Horich said the name is the only thing thats changing: For 30 years, our agency has stood for two things: our deep knowledge of the home furnishings industry and our commitment to client service. That philosophy isnt going to change.
Im honored that my name will be included in the companys new name," Hector, whp is a partner in the agency, said. "Charlie Horich, Brad Lebow and I have worked together to grow the agency into a national player in home furnishings advertising, and I look forward to contributing to our continued growth in the future.
Horich Hector Lebow is a full-service advertising agency dedicated exclusively to the furniture and home furnishings industry, and whose clients include 10 of the Top 100 Retailers.