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Stein World Rebrands, Unveils New Logo & Tagline
September 26,
2012 by in UnCategorized 
By Home Furnishings Business in Business Strategy on September 27, 2012
Accent furniture vendor Stein World has launched a new brand identity, unveiling a bold new logo and tagline: "Evolution in Home Accents."
The new brand strategy capitalizes on the growth and forward momentum of the organization, and encompasses brand communications, dealer programs, and consumer-centered product design. The announcement follows on the recent re-launch of its Web site.
Todays Stein World is fresh, modern, and evolving and weve created a brand strategy that captures our distinctive personality and philosophy, said Senior Vice President of Sales and Marketing Jack Johnson. Were utilizing technology, fashion, and consumer psychographics in new ways, and approaching home accent design from a totally original perspective. Our new brand identity embodies these leading-edge initiatives, while communicating our vision to our customers and partners.
The new logo for Stein World, Memphis, Tenn., is bold, modern and streamlined. It blends an icon with typography to create a symbol that is both fashion-forward and timeless. In keeping with its contemporary appeal, the color of the logo is adaptable and will change based on its application and design directions in the home industries. A core shade of teal was chosen for its adaptability and current prevalence in home furnishings, interior design and fashion.
Accompanying the new logo is a completely re-envisioned tagline: Evolution in Home Accents. The statement reflects Stein Worlds commitment to changing the way home accents are designed and marketed to todays consumers. The new tagline is unique and memorable and illustrates how Stein World is pioneering the evolution of home accents.
The company has launched its new brand identity company-wide, and is providing supporting graphics to dealers on its dealer Web site.