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Theodore Alexander Expands High Point Showroom
September 23,
2012 by in UnCategorized 
By Home Furnishings Business in Upholstery on September 24, 2012
Luxury furniture vendor Theodore Alexander has expanded its High Point Furniture Market showroom to accommodate its TRS Furniture upholstery division.
The move to Theodore Alexanders newly expanded showroom at 229 West Russell Ave. will nearly double the recently acquired TRSs footprint to more than 10,000 square feet. This allows Theodore Alexander to present an extensive selection of new introductions along with the entire current line of product, and to provide fabric and marketing services for all customers in keeping with Theodore Alexanders exceptional sales service standards.
The current growth of Theodore Alexanders upholstery category is on target with the companys strategic initiatives to become a complete luxury home furnishings source. The showroom will display the new and current line along with selections of more than 150 new fabrics. All settings are shown alongside complementary table groups, accessories and lighting. The expanded showroom will house a fabric workroom with a team of dedicated upholstery specialists to assist clients with product selections and merchandising. The space also has an open concept layout with abundant natural light.
Throughout the new upholstery display area offerings will encompass a broader color spectrum while maintaining the legacy of fine textiles for which TRS is known.
We began planning the new expansion in January," said Thomas Woller, president of Theodore Alexander Upholstery. "It will allow us to provide the TRS customer with the amenities and exceptional experience our Theodore Alexander customers have come to enjoy.
Russell Towner, president of Theodore Alexander USA, added: It is part of our strategic vision to deliver an entire home experience at a luxury tier and TRS adds exceptionally crafted, bench-made upholstery for our discerning retailers, distributors and designers.