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Chris Bunce Joins Latex Int'l as Director of Sales
September 20,
2012 by in UnCategorized 
By Home Furnishings Business in Bedding on September 21, 2012
Chris Bunce has rejoined foam bedding component supplier Latex International as director of sales.
Bunce first joined Latex Internationals sales management team in 2004 and in that role successfully launched the companys Rejuvenite pillow program, which is now carried in thousands of stores worldwide. Using his experience in the bedding space, Bunce then founded Retail Solution Associates, a progressive training and consulting company which conducted more 10,000 training events at many of the nations largest bedding retailers.
Bunces consumer perspective and unique selling methods helped retailers to both maximize profitability and improve customers in-store experience. Bunce also previously worked for six years as a key account representative for leading mattress manufacturer Simmons. With more than 16 years in the business, Bunce returns to Latex International to manage an expanded portfolio of pillows under Pure LatexBLISS, Rejuvenite as well as private label brands.
Were excited to have Chris back on our team, said Shelton, Conn.-based Latex International Vice President of U.S. Sales and Managing Director of Global Operations Jim Siragusa. "He will take our Classic Talalay Latex pillows along with our latest gel pillow innovations to all levels of retailers from the majors to regional retailers and one store shops. With the opportunity to increase sales tickets and gross margin dollars, pillows have become an increasingly important category for retailers in the last five years. Our goal is simple, we want to help retailers implement a sales training process that leads to the sale of two pillows with every mattress."
Bunce received his bachelors of science degree in management from the University of Massachusetts Amherst. He currently resides in Glastonbury, Conn., with his family.