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Latex Int'l Brings Dunlopillo to U.S. Market
September 19,
2012 by in UnCategorized 
By Home Furnishings Business in Bedding on September 20, 2012
Latex International, the leading global manufacturer of Talalay latex components, is bringing Dunlopillo branded Dunlop process latex to the U.S. marketplace.
Latex International has been always been synonymous with Talalay Latex, but we believe becoming a house of multiple brands is an important step for our company, said Shelton, Conn.-based Latex International President and CEO Dave Fisher. "Introducing Dunlopillo as an ingredient brand demonstrates our commitment to being leaders in latex and our goal to uncommoditize the category. Our brands will help manufacturers bring distinctive products to market, and thats what retailers are looking for. Our future and their success are based on creating a variety of quality products that standout on the showroom floor."
Moving forward with an initiative to market the components inside mattresses, Latex International will offer its manufacturers on-mattress labeling to certify either Dunlopillo Latex Inside or Talalay Latex Inside. This will serve as a reference point for retail sales associates working to educate consumers on the benefits of sleeping on latex.
When shopping for a computer, we look for the sticker that says Intel Inside, and with clothing it could be Lycra or Gor-Tex that we want," Fisher said. "Weve learned that its whats inside the finished product that counts. We want to create that same ingredient brand recognition in the bedding space. We know whether its Talalay or Dunlopillo, its the latex inside a mattress that matters, and this labeling is a simple way to elevate our branding while educating both RSAs and consumers."
Dunlopillo was founded in Britain in 1929 and is among oldest and most recognized latex brand in the world. Acquired by Latex International in 2008, Dunlopillo is available in more than 75 countries around the world.