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Euro Style Doubles High Point Presence
September 18,
2012 by in UnCategorized 
By Home Furnishings Business in High Point on September 19, 2012
Contemporary home furnishings vendor Euro Style has doubled its showroom space for Oct. 13-18 High Point Furniture Market.
The company, which had been in four separate locations on the International Home Furnishings Centers fifth floor, is now exhibiting in a 14,067-square-foot showroom in space 332 of the IHFCs Commerce wing.
In addition, Siedo Solutions, Euro Styles Italian product development partner, is showing in an adjacent, 7,098-square-foot area in space 354 of the Commerce wing. Siedo will feature a variety of contemporary-styled leather furnishings.
We are very pleased that this new, larger showroom became available, said Trig Liljestrand, president of Euro Style. Were now in a very accessible, centrally located spot at the top of the escalator from the Commerce wing lobby on the third floor of the building.
Liljestrand, whose company has shown in a number of High Point locations over the years, added that it is clear to us that the IHFC building is not only the most conveniently located building, it also is the best-managed building.
According to Liljestrand, Euro Style needed more space to properly display the many new collections it has introduced over the past few years. Recent introductions include the addition of a new division--Euro Style Contract--that serves the hospitality trade and other contract customers. In addition, he said, the company has added several new fabric sofa collections designed by Stanley Jay Friedman that have been doing exceptionally well.
At Februarys Las Vegas Furniture Market, Euro Style also introduced its first outdoor furniture program. The line is being expanded in High Point with two new collections--Gazelle and Lavinia. These collections will be available for factory-direct shipping immediately, or in smaller quantities from the companys warehouse starting in March of 2013.
In High Point, Euro Style also will show a number of new home office, dining, bar and occasional collections.
The new showroom has been designed by Anna Jolly, Euro Styles Greensboro, N.C.-based visual merchandiser.
Each day during Market, Euro Style will serve lunch at noon and wine in the late afternoon and early evening. It also will serve espresso, San Pellegrino water and Carlsberg Elephant beer throughout the day.
We are very excited about Euro Styles move to this larger, premier space, said Julie Messner, vice president of leasing for International Market Centers. The move shows the important role that the High Point Market plays in the marketing strategies of growing companies.
Based in San Rafael, Calif., Euro Style works with more than 20 factories in five countries to develop and source its line. The companys warehouse is located in Union City near San Francisco and the port of Oakland.
Liljestrand added that former Sitcom executive Dobee Snowber has joined Euro Style as director of operations and human resources, a new position.