Urbia Imports Rebrands

September 18, 2012  by in UnCategorized   

By Home Furnishings Business in Casual Dining on September 19, 2012

Urbia Imports is rebranding to better represent the company as an upscale brand.

The company will now do business as Urbia, dropping the Imports from its name. A new logo offers a modern look with organic and architectural components that represent the brand. 

"We are very excited about the new logo," said Angelo Bergamini, national sales manger. "The new look is indicative of where the company is going.  Over the past two years the company has experienced tremendous growth from the company's unique product line of contemporary reclaimed and repurposed hardwoods. The new name and appearance now convey the Urbia brand that offers today's retailer and design community an edge, as well as an alternative resource for "something different."

Along with a new logo, the company has strengthened its commitment to the High Point Market by signing a long-term lease with the Commerce & Design Building.  The company's 4000-square-foot showroom, located on the 5th floor, is being renovated for the show.

"April's showing at the C&D Building delivered huge results for Urbia in both attendance numbers and overall sales," said Gary Gevurtz, president. "We anticipate greater increases for October's Market."