Wayfair, Tesco Team Up

September 18, 2012  by in UnCategorized   

By Home Furnishings Business in Business Strategy on September 19, 2012

Online furniture retailer Wayfair has partnered with Tesco to offer a selection of furniture, lighting, décor and other home goods on Tesco Direct.

Wayfair's participation in the online marketplace will allow Tesco to add a selection of home products to its online offering and deliver a seamless shopping experience to its customers. The partnership further extends Wayfair's reach in the UK, building upon the growth of Wayfair's European Web site.

"Tesco Direct offers Wayfair an unparalleled global channel to reach millions of new households in the UK," said Niraj Shah, CEO and co-founder of Wayfair. "We're building the world's largest international network of home furnishing options coupled with a logistically sophisticated and localized shopping experience that is transforming the way people shop for home products. Together with Tesco, we're bringing the Wayfair experience to a much broader range of shoppers, showing customers that it's easy and safe to make major home furnishings purchases online."

According to the company, Wayfair is on track to exceed 2011 figures which were more than £300 million worth of global sales. The company celebrated its 1000th employee earlier this year and is expanding its team and product selection in the UK, Germany and Australia. Wayfair currently offers 20,000 products on Tesco Direct and plans to increase that number to 60,000 by end of the year.

"Wayfair brings an extensive catalogue of home products and furniture to complement the great range already available on Tesco Direct," said Neela Mukherjee of Tesco Direct.