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Caber Sure Fit Expands U.S. Sales Force
September 16,
2012 by in UnCategorized 
By Home Furnishings Business in Bedding on September 17, 2012
Furniture and bedding protection vendor Caber Sure Fit has grown its U.S. sales force to further enhance the companys national footprint.
Caber Sure Fit, Markham, Ontario, now has a presence in the Northeastern and Western regions of the country with representatives in more than 25 states nationwide.
Our new network of over 15 sales representatives in key markets nationwide gives us a very strong platform to provide exceptional service and training to our customers. We are also in a great position to better serve our local and national accounts in the United States, said Caber Sure Fit President and CEO Bernard Weinstein. Were excited to have seen such momentum in the past few months and know our quality products and committed team will continue to push our brand forward.
Lead by industry veteran Mark Dentale, the companys sales team is introducing its DreamSerene and BedCare brands to American retailers and consumers. The DreamSerene line is made up of pillow covers and mattress pads and protectors designed to which provide a more peaceful and healthy nights sleep for consumers.
Responding to retailer desire for a larger merchandise mix, the line features tiered product categories--Good, Better and Best--to provide every customer with the precise items theyre looking for.
Caber Sure Fit will make its High Point Furniture Market debut next month its showroom in the International Home Furnishings Center, Space M-615.