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FXI, The Sleep Doctor Team for Licensed Pillow Line
September 13,
2012 by in UnCategorized 
By Home Furnishings Business in Bedding on September 14, 2012
Foam products producer FXI has launched an exclusive line of foam pillows licensed with "The Sleep Doctor," Dr. Michael Breus.
The Dr. Breus Pillow Collection, designed and developed with Breus, serves as the perfect accessory to the Dr. Breus Bed, and reinforces the importance of a sleep system as a holistic approach in getting a good nights rest. Designed to offer solutions to commonly found sleep problems, the pillows meet the specific sleep needs of each individual and provide a better, more restful nights sleep.
The exclusive collection includes five models: the Breathable Pillow, Puzzle Pillow, Hybrid Pillow, Wave Pillow and Low Profile Pillow. Each is made using FXIs patent-pending breathable foam and features dust mite and allergen resistant technology. The pillows come with a removable, washable cover that is made with a soft, sateen cotton and Coolmax polyester blended fabric, ensuring temperature regulation and superior moisture wicking.
Were excited to be partnering with a well respected sleep expert like Dr. Breus, said Diane Adams, senior vice president of consumer products at FXI, Media, Pa. We are now able to offer pillows specifically developed to meet an individuals sleep preferences and help them achieve a more restful nights sleep. We previewed the pillows to great response at the Las Vegas Market and we have created great momentum for the line.
FXI is uniquely positioned to help drive my mission of helping people sleep better and live healthier," Breus said. "Their R&D capabilities and expertise as the leading producer of foam products makes them the ideal partner.