Daily News Archive
Brought to you by Home Furnishings Business
Pure LatexBliss Launches Retail Merchandising Program
September 13,
2012 by in UnCategorized 
By Home Furnishings Business in Display on September 14, 2012
Luxury mattress vendor Pure LatexBliss has launched a new retail merchandising program, CustomFIT for You.
The program, designed to allow consumers to design and build their perfect bed in stores, will debut at the Oct. 13-18 High Point Furniture Market in the Pure LatexBliss showroom located in the International Home Furnishings Center, space M-528.
CustomFIT for You lets consumers select a mattress, foundation, removable pillow top and pillow, all tailored to their personal preferences. The program was developed to have a simple sales process and increase the size of retail tickets and gross margin dollar opportunities. With a variety of mattresses, foundations, pillow tops and pillows, the CustomFIT program can offer customers nearly 150 possible combinations for creating their best bed with only a handful of floor samples. The CustomFIT program also is designed to work alongside other brands. The program is based on the premise that its easier to increase a sales ticket through customization of the mattress rather than just stepping up to another mattress model.
Our beta testing of this program showed retailers triple tickets, increased gross margin dollars four fold, and saw a higher close rate overall, said Atlanta-based Pure LatexBliss President Kurt Ling.
To compliment the new program, Pure will add additional customizable point-of-purchase solutions designed to visually explain the CustomFIT program and the options when designing a bed for better sleep. The concept is simple, making is easy for retail sales associates to learn and explain to customers, who will benefit from the custom experience without overpaying for it.
With our price points, we aim to make the custom experience accessible to everyone," Ling said. "Traditionally custom has been synonymous with ultra-luxury mattresses in the tens of thousands of dollars, but theres no reason we cant create a new retail program that engages customers and shows them how to build their bed, creating the ultimate sleep experience. Bringing high-end concepts to the masses is a retail strategy that has seen incredible success before. For instance, when Target brought designer brands into their stores, they couldnt keep the shelves stocked. We want to create that same excitement in the bedding space.
The new CustomFIT POP solutions will be one of the tools that Marty Walker, former vice president of visual merchandising for Pier 1 Imports, will be able to help retailers with. Based on strong success at the recent Las Vegas Furniture Market, Walker will be on-hand in High Point to help create floor plans. This gives retailers the opportunity to start planning their store layout at the time they place the order, leaving market with design layouts in hand.