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ABC, Trump Team for Custom Wood Collection
September 12,
2012 by in UnCategorized 
By Home Furnishings Business in licensing on September 13, 2012
Luxury home furnishings retailer ABC Carpet & Home, The Trump Organization and Archetypal Imagery have teamed on a new custom wood collection under Trump Home.
The designer collection will be available exclusively at New York-based ABC Carpet & Home's stores.
The collection will include flooring, paneling and made-to-order furniture. Designs will feature oversized planks, intricate mosaics, exotic woods, and gold and silver leafing. Design consultations and installation services will also be available. The collection will debut in October 2012 as part of the Trump Home collection, which includes lighting, mattresses, decorative mirrors, bath textiles and accessories, and crystal stemware, barware and giftware.
The custom wood collection is a natural extension of the Trump Home brand given Donald Trumps experience and extensive expertise in luxury property development, said Cathy Hoffman Glosser, executive vice president of Global Licensing for The Trump Organization. Archetypal Imagery has unsurpassed experience in design, construction and installation and ABC Carpet & Home is the perfect showcase for our custom luxury wood collection. Their exquisite retail environments and experience with the design trade will allow us to offer the highest level of quality, attention-to-detail and service.
This suite of luxurious products for floors, walls, and ceilings created by Archetypal Imagery in partnership with Donald Trump exhibits the superlative quality, beauty, and attention-to-detail associated with the Trump brand," ABC Carpet & Home Vice Chairman and President Paul Chapman said. "All products in the line are proudly made in America at the ABC factory in the Bronx, and are sold exclusively at ABC Carpet & Home locations.
This partnership is a great honor," said Avers Duvenjian, co-founder of Archetypal Imagery. "The affiliation with Trump Home and ABC Carpet & Home allowed us to develop our finest collection yet. We are confident that this venture will not only draw the attention of upscale design professionals worldwide, but will exceed their expectations of excellence.