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Pure LatexBliss Doubles Pillow Offerings
September 12,
2012 by in UnCategorized 
By Home Furnishings Business in Bedding on September 13, 2012
Luxury mattress brand Pure LatexBliss will double its pillow offerings at High Point Furniture Market with ActiveFusion Climate Control pillows.
The new collection uses cutting edge material to cool a warm sleeper and warm a cool sleeper in the same bed, helping two partners sleep at their optimal body temperatures. The company will offer a new customizable pillow display concept to be used at retail.
Pillows are just as important as mattresses when trying to achieve a great nights sleep. Since retailer and consumer response to our beds with ActiveFusion technology has been extremely positive, we felt it was necessary to add this incredible feature to our line of pillows, said Atlanta-based Pure LatexBliss President Kurt Ling. Incorporating this technology into our pillows ensures consumers can achieve a comfortable, cool or warm sleep experience from head to toe.
The new collection is made exclusively from Natural Talalay Latex with ActiveFusion Climate Control phase change technology and utilizes both Fast and Slow response options. Fast Response pillows are made with Natural Talalay Latex for a traditional Talalay Latex luxury feel and the Slow Response pillows mimic high quality memory foam but are more supportive and made from a special formulation of Talalay Latex.
The line features two classic and two contoured pillows, available in both Fast and Slow response, as well as a dual-sided pillow featuring the benefits of a fast response option on one side and slow response on the other.
Available in queen and king sizes, retail pricing for the ActiveFusion Climate Control pillow collection ranges from $129 to $149.